Nonprofits thrive because of the incredible generosity of individuals. But they succeed long-term because of ongoing support from donors who believe in your mission.

Did you know that 80% of people who donate to a nonprofit only give once? There are many reasons for this—sometimes donors are spread thin across many causes, or they give when they can. But this statistic also represents a huge opportunity for your organization.
If someone has donated to your cause, it means they believe in what you do. They’re already engaged. And in 2025, this is the moment to show them how much their support truly matters.

One of the most effective ways to inspire recurring donations and turn one-time givers into long-term supporters is through personalized thankfulness. Here are a few ideas to make your appreciation truly impactful:

Handwritten Notes: Take the time to send a personal thank-you note to your top supporters. People remember the personal touch!

Call and Connect: Set aside time each week in January to pick up the phone and thank donors personally. It only takes an hour but can have a lasting impact.

Share the Impact: Show how donations are making a difference. Share specific stories of change and how their contribution is helping.

Include Thank-You Messages in Tax Receipts: If you issue tax receipts, include a heartfelt thank-you note. It’s a great opportunity to connect with your donors while they’re already in “giving mode.”

No matter which method you choose, make it personal. For the 80% who only donate once, your genuine gratitude can be the key to turning that one-time gift into a lasting relationship.

For more ideas to increase your giving please contact the funding coach.