Feeling the pressure of meeting budgets, following up leads, and creating impactful events? You’re not alone. But here’s a golden nugget: amidst the chaos, who should you prioritize?
Your current donors.
Yep, those wonderful folks who already believe in your cause. Here’s why they’re your fundraising superheroes:
Donor Retention: It’s easier to keep a donor than to constantly chase new ones. Focus on nurturing these relationships for long-term support.
Engagement: Don’t hesitate to inform and challenge your existing donors. They might just surprise you with their willingness to step up for current needs and projects.
Your current and past donors are your secret weapon for sustainable funding. By tapping into this supportive community, you’ll save time and effort while building a solid foundation for your cause.
Remember, success in fundraising isn’t just about chasing new leads. It’s about nurturing the relationships you already have. 