In a world buzzing with automation, let’s not forget the heartbeat of it all – humanity. When was the last time you spoke to a real person, not just a robot voice on a call or an automated response from your bank?
As organizations, it’s easy to fall into the same trap. Generic emails, automated newsletters, and content that lacks the human touch. In a world that often leans towards mechanization, what sets us apart is the warmth of genuine connection.
Being human means seeking connection, wanting to be valued, forming friendships, and more. So, let’s take a step back from the impersonal aspects of promotion, advertising, and automation. Ask yourself, does it feel real?
Let’s make an effort to retain our human touch. Pick up the phone and call your major donors Invite people to witness the impact of what you do firsthand. Personally thank those who make your mission possible. Because, let’s be honest, people appreciate and connect with things that are real.
So here’s to staying true, staying genuine, and keeping it human.