In the heart of every nonprofit beats the desire to reach more people, to touch more lives, and to create lasting change. But how do we expand our reach beyond our immediate circle?
It starts by recognizing the limitations of our current connections. While our circle of influence may be strong, it’s not infinite. So, let’s ask ourselves: How do people connect with us?
From friendships to social media, community events to fundraisers, the avenues are endless. Some are robust, others less so, and there may even be untapped potentials waiting to be explored.
Feeling overwhelmed by the sheer number of options? You’re not alone. Nonprofits often face the challenge of limited time and resources. But here’s the secret: You don’t have to do it all.
Instead, here are two beginning steps. First, focus on strengthening what you’re already good at. As a team, brainstorm ways to expand your successes. Second, try something new! Take the time to cultivate simple, effective strategies for connection, whether it’s building mailing lists, boosting your presence on social media, doing community events, etc.��
You can also work with a coach. Look at what other groups are doing successfully. Then create a plan to expand into new circles of influence. Let’s embark on this journey together, one connection at a time. Because when we expand our reach, we amplify our impact.
