Tag: fundraising

Posted on

Funding Lesson 21 – Learn How People Give. It is Changing, Fast

Screenshot

How people use money is changing. In one recent study, it was found that only 31% of Canadians use cash for day-to-day transactions. Another finding shows that in the last 6 years, the amount of cash used for day-to-day use has dropped by 59%. This trend is going to continue. Cash likely will never disappear, but its use is on the decline.

You may or may not be like me, but I rarely use cash, or even my debit cards, as I primarily use my phone for all in-person and online purchases. When I go to the grocery store, events, or the mall, there are always someone fundraising or selling tickets. For a person like me, I never donate or purchase what is being sold, as I no longer carry cash.

This can be relevant to those raising funds through fundraisers, as if you are only accepting cash, you are stopping a large majority of people from donating or buying. However, this is not just about cash. It is about understanding how people give. People generally give in the easiest way possible. It is up to us to create giving systems that are easy and open to everyone.

One concern I have heard over the years from many charities is that adopting an online giving platform will cost them a small percentage of each donation. That can range from 2-5% of donations. However, that is flawed thinking. In reality, if you focus on online or electronic giving to those not currently giving, then you are getting 95% of funds from donors you were never going to have.

In a day when a large majority of people prefer not to give by cash, or any complicated method, it may be time to look at two things about your giving system: 1 – Is giving accessible to everyone? 2 – Are our giving systems as simple as possible?

Addressing our giving systems needs to happen on a regular basis. The ways people give, the types of currencies / methods are changing drastically this decade. So as non profits we don’t want to be on the losing end because we limit donations.

If you are looking for more help on creating easy giving systems and are interested in learning how to increase giving to your organization or non-profit, please contact the funding coach.

Posted on

Funding Lesson #20Building Trust Through Social Media

This may be shocking to those leading or involved with nonprofits, but one recent research study found that only 52% of Americans trust nonprofit organizations. Fears of overspending, stories of highly paid CEOs, or mismanagement of funds have chipped away at people’s trust. This can be disheartening, as it means that whatever campaign, promotion, or media you put out, it will be immediately rejected by some people.

However, I believe this is also a huge opportunity. This is where we can use social media to build something powerful. It is TRUST.

We can think social media is only about promotion, how we ask for help, or as part of a fundraising campaign. That is a mistake.

‘What if you used your social media, in part, to consistently let people see that you do what you say you do?’

This lets supporters, and future supporters, see the results of their giving, their volunteering, and support. It lets them know their contributions are really doing something, and your team is worth investing in.

Trust is built by being consistent. It is not about the spectacular. It is letting people know they can count on your organization to fulfill the mission you are a part of.

Most organizations do some form of strategy when it comes to social media. It may be time to think about what ‘Building Trust’ looks like as part of your plan. Doing so will increase the effectiveness of future campaigns and the search for volunteers and supporters.

To learn more about building trust through social media, please contact us at the Funding Coach.

www.thefundingcoach.ca

Posted on

Funding Lesson #19 – Build Connection Points



In the heart of every nonprofit beats the desire to reach more people, to touch more lives, and to create lasting change. But how do we expand our reach beyond our immediate circle?

It starts by recognizing the limitations of our current connections. While our circle of influence may be strong, it’s not infinite. So, let’s ask ourselves: How do people connect with us?

From friendships to social media, community events to fundraisers, the avenues are endless. Some are robust, others less so, and there may even be untapped potentials waiting to be explored.

Feeling overwhelmed by the sheer number of options? You’re not alone. Nonprofits often face the challenge of limited time and resources. But here’s the secret: You don’t have to do it all.

Instead, here are two beginning steps. First, focus on strengthening what you’re already good at. As a team, brainstorm ways to expand your successes. Second, try something new! Take the time to cultivate simple, effective strategies for connection, whether it’s building mailing lists, boosting your presence on social media, doing community events, etc.��

You can also work with a coach. Look at what other groups are doing successfully. Then create a plan to expand into new circles of influence. Let’s embark on this journey together, one connection at a time. Because when we expand our reach, we amplify our impact.

Posted on

Funding Lesson #18 – Make Your Team, Your Fundraising Team

In the world of nonprofits, charities, and faith communities, resources are the lifeblood that fuels our missions. And if you’re here, chances are you’re one of the incredible individuals helping to secure those vital resources.

But here’s the thing: you don’t have to go it alone. While one person may bear more responsibility, the strength lies in building a team.

Let’s face it: most organizations are already a team. From the dedicated board members to the passionate volunteers and generous donors, each person plays a crucial role. Yet, despite having a team, it’s easy to feel overwhelmed and isolated in the quest to raise the funds that keep everything moving.

But fear not! The level of support we receive from our team is within our control. Here’s how you can transform your team into a formidable fundraising force:

1️⃣ Empowerment through Information: Ensure your team is well-versed in the organization’s mission, the impact it’s making, and the pressing needs that require attention. Equip them with the knowledge of where to direct potential donors and how to engage those eager to help.

2️⃣ Foster a Culture of Inclusion: By keeping everyone informed on a regular basis, you empower each team member to be an integral part of the fundraising journey. This not only boosts morale but also encourages active participation in initiatives that drive donations and foster a profound sense of belonging and purpose.

Together, let’s turn your team into a fundraising powerhouse!

Posted on

Fundraising Lesson #15: Give Joy

In the hustle of fundraising, it’s easy to get caught up in sharing needs and asking for support. After all, we’re driven by a cause, striving to make a tangible difference in the world. But amidst the challenges, it’s crucial not to overlook the joyous moments that define our journey.

Think about it: What would your community look like if your mission thrived? It’s those glimpses of success, those stories of families finding the support they need, that paint a vivid picture of the world we’re creating together.

Let’s shift the narrative. Yes, the need is real, but so is the impact we’re making. By sharing moments of joy and success, we give our donors and supporters a compelling reason to join us on this journey.

Let’s show them the difference they’re making. Let’s celebrate the victories, big and small, that we achieve together. Because when we infuse joy into our communication, we inspire others to be part of something truly meaningful.

Together, let’s spread the joy of giving.

Posted on

Funding Lesson 13 – Build Your Donor’s Story

As organizations we understand the power of storytelling. We share tales of resilience, compassion, and transformation – the essence of our collective journey. Yet, there’s another crucial narrative unfolding: YOUR donors’ stories.

Every contribution is more than a transaction; it’s a chapter in their personal story of impact. Your supporters are not just giving; they’re investing in a narrative they couldn’t write alone. The reality is, not everyone can physically be on the front lines, but through their support, they become the unseen heroes of change.

Let’s collaborate in crafting a meaningful narrative for your donors. Help them articulate their unique role in making a difference. From the student receiving education to the community gaining access to vital resources, every story matters.

Here’s the power in it: by aiding your donors in building their story, we amplify the impact of their generosity. Their involvement becomes a part of a collective tale of positive change, a narrative that transcends geographical boundaries.

As we showcase the incredible work of our teams, volunteers, and the lives touched by our mission, let’s shine a spotlight on the silent architects of change – your donors. Together, we’ll weave a tapestry of stories that not only inspires but also ignites a ripple effect of goodwill.

Join us in this narrative-building journey, where every supporter becomes an integral character in the story of global transformation. Their commitment is more than a donation; it’s a testament to the belief that change is possible, one story at a time.

Posted on

Funding Lesson #10 – Advocacy – The Greatest Lesson

🌟 Embrace the Power of Advocacy in Fundraising 🌟

Fundraising is a realm where passion meets purpose, and the journey to becoming an exceptional fundraiser begins with a profound understanding of advocacy. In my journey through the world of fundraising, I’ve encountered two significant roadblocks that many individuals face – the courage to ask for substantial amounts and the discomfort in seeking support for personal endeavors within the nonprofit sector.

I vividly recall a meeting with multiple funders, and a colleague asked, “How can you boldly request such significant contributions?” The figures discussed seemed overwhelming, prompting a search for the source of my confidence. Was it experience, audacity, or something else entirely? The answer lies in the power of advocacy, which I’m about to share.

The second challenge pertains to those working in nonprofit organizations, charities, and faith communities who need to raise funds not just for their programs but also for their salaries. Many individuals have expressed discomfort in asking for money for themselves, viewing it as awkward, intimidating, or even morally conflicting when they are, in fact, raising funds for a mission that means the world to them.

The solution may seem obvious – you are an integral part of the mission, and it cannot function without your dedication and effort. You are the very embodiment of the mission’s purpose, its hands, and its feet. However, the discomfort persists.

To address these issues, I invited a person close to us to share their personal experience with our organization and the profound impact it had on their lives. Their heartfelt story touched everyone present, reaffirming the purpose in our work. Then, I posed a question to all: “Would you be willing to ask a donor to help someone in a similar situation?” Inspired by the moving testimony, the unanimous response was “yes.”

The key lies in recognizing that you are an advocate, not just for yourself but for the mission you represent. This shift in perspective is the cornerstone of becoming an extraordinary fundraiser. It’s when you become the voice that stands before others, passionately seeking their support to make a difference in the lives of those you care about.

While the discomfort of asking for funds, including salaries, may never completely dissipate, we can find comfort in standing up for others. This is the essence of advocacy. It empowers you to be bold, ask for help, and share your vision because you’re the bridge between compassion and action. You stand in the gap to represent the very essence of what your mission stands for.

Let advocacy be your guiding principle in fundraising, and it will revolutionize how you perceive and practice this art. Your unwavering passion and commitment will draw people to the table, inspiring them to invest, engage, and join in the mission.

In the world of fundraising, be the advocate who lights the way for change and compassion.