Tag: funding

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Funding Lesson #20Building Trust Through Social Media

This may be shocking to those leading or involved with nonprofits, but one recent research study found that only 52% of Americans trust nonprofit organizations. Fears of overspending, stories of highly paid CEOs, or mismanagement of funds have chipped away at people’s trust. This can be disheartening, as it means that whatever campaign, promotion, or media you put out, it will be immediately rejected by some people.

However, I believe this is also a huge opportunity. This is where we can use social media to build something powerful. It is TRUST.

We can think social media is only about promotion, how we ask for help, or as part of a fundraising campaign. That is a mistake.

‘What if you used your social media, in part, to consistently let people see that you do what you say you do?’

This lets supporters, and future supporters, see the results of their giving, their volunteering, and support. It lets them know their contributions are really doing something, and your team is worth investing in.

Trust is built by being consistent. It is not about the spectacular. It is letting people know they can count on your organization to fulfill the mission you are a part of.

Most organizations do some form of strategy when it comes to social media. It may be time to think about what ‘Building Trust’ looks like as part of your plan. Doing so will increase the effectiveness of future campaigns and the search for volunteers and supporters.

To learn more about building trust through social media, please contact us at the Funding Coach.

www.thefundingcoach.ca

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Funding Lesson #19 – Build Connection Points



In the heart of every nonprofit beats the desire to reach more people, to touch more lives, and to create lasting change. But how do we expand our reach beyond our immediate circle?

It starts by recognizing the limitations of our current connections. While our circle of influence may be strong, it’s not infinite. So, let’s ask ourselves: How do people connect with us?

From friendships to social media, community events to fundraisers, the avenues are endless. Some are robust, others less so, and there may even be untapped potentials waiting to be explored.

Feeling overwhelmed by the sheer number of options? You’re not alone. Nonprofits often face the challenge of limited time and resources. But here’s the secret: You don’t have to do it all.

Instead, here are two beginning steps. First, focus on strengthening what you’re already good at. As a team, brainstorm ways to expand your successes. Second, try something new! Take the time to cultivate simple, effective strategies for connection, whether it’s building mailing lists, boosting your presence on social media, doing community events, etc.��

You can also work with a coach. Look at what other groups are doing successfully. Then create a plan to expand into new circles of influence. Let’s embark on this journey together, one connection at a time. Because when we expand our reach, we amplify our impact.

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Funding Lesson #18 – Make Your Team, Your Fundraising Team

In the world of nonprofits, charities, and faith communities, resources are the lifeblood that fuels our missions. And if you’re here, chances are you’re one of the incredible individuals helping to secure those vital resources.

But here’s the thing: you don’t have to go it alone. While one person may bear more responsibility, the strength lies in building a team.

Let’s face it: most organizations are already a team. From the dedicated board members to the passionate volunteers and generous donors, each person plays a crucial role. Yet, despite having a team, it’s easy to feel overwhelmed and isolated in the quest to raise the funds that keep everything moving.

But fear not! The level of support we receive from our team is within our control. Here’s how you can transform your team into a formidable fundraising force:

1️⃣ Empowerment through Information: Ensure your team is well-versed in the organization’s mission, the impact it’s making, and the pressing needs that require attention. Equip them with the knowledge of where to direct potential donors and how to engage those eager to help.

2️⃣ Foster a Culture of Inclusion: By keeping everyone informed on a regular basis, you empower each team member to be an integral part of the fundraising journey. This not only boosts morale but also encourages active participation in initiatives that drive donations and foster a profound sense of belonging and purpose.

Together, let’s turn your team into a fundraising powerhouse!

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Fundraising Lesson #15: Give Joy

In the hustle of fundraising, it’s easy to get caught up in sharing needs and asking for support. After all, we’re driven by a cause, striving to make a tangible difference in the world. But amidst the challenges, it’s crucial not to overlook the joyous moments that define our journey.

Think about it: What would your community look like if your mission thrived? It’s those glimpses of success, those stories of families finding the support they need, that paint a vivid picture of the world we’re creating together.

Let’s shift the narrative. Yes, the need is real, but so is the impact we’re making. By sharing moments of joy and success, we give our donors and supporters a compelling reason to join us on this journey.

Let’s show them the difference they’re making. Let’s celebrate the victories, big and small, that we achieve together. Because when we infuse joy into our communication, we inspire others to be part of something truly meaningful.

Together, let’s spread the joy of giving.

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Funding Lesson #5 – Donors are Partners

In the world of non-profits, the magic happens when you realize you’re not in this journey alone. Most non-profits are on a mission to provide essential services or products that are lifelines for the communities they serve.

But they can’t do it in isolation. Non-profits exist because of the remarkable synergy between dedicated individuals and generous donors. It’s time to broaden your perspective on what constitutes your team. Beyond your staff and volunteers, your donors should be recognized as an integral part of this powerful force.

When you shift your mindset and embrace donors as partners, you’ll witness a transformation in your organization that touches every aspect of your work.

Communication is Key: When you acknowledge donors as partners, your communication becomes more inclusive and authentic. Sharing stories of impact and progress becomes a collective effort, strengthening your bonds with those who support your cause.

Value and Retain: Treating your donors as partners ensures they feel valued and appreciated. They’re more likely to stay engaged and continue their support when they know they’re a fundamental part of your team.

Amplify Giving: Donor partnerships also lead to increased giving. People are more inclined to give when they feel like they’re making a real difference and are part of something bigger.

Cultivate Gratitude: This shift in perspective fosters an atmosphere of gratitude. Donors and team members alike will feel thankful for being part of an organization that values their contributions.

So, let’s reframe our approach and make donors an essential part of the team. When donors are seen as partners, the potential for impact is boundless.

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Funding Lesson #2 – Know Your Purpose

A pivotal element in crafting a sustainable funding strategy is deeply comprehending the essence of your existence and your ability to articulate it.

Whether you’re a non-profit organization, a community group, a charitable entity, or a faith-based community, your journey began to address a specific need. Understanding this purpose is the first step in effectively communicating that need, setting clear objectives, and discovering how your organization can actively contribute to the solution.

So, before you proceed any further, take a moment to reflect. Why does your group exist?

This reflection is the key to unlocking the essential fundraising question: “Is this something that others would be eager to support with their contributions?”

thefundingcoach.ca