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Funding Lesson #20Building Trust Through Social Media

This may be shocking to those leading or involved with nonprofits, but one recent research study found that only 52% of Americans trust nonprofit organizations. Fears of overspending, stories of highly paid CEOs, or mismanagement of funds have chipped away at people’s trust. This can be disheartening, as it means that whatever campaign, promotion, or media you put out, it will be immediately rejected by some people.

However, I believe this is also a huge opportunity. This is where we can use social media to build something powerful. It is TRUST.

We can think social media is only about promotion, how we ask for help, or as part of a fundraising campaign. That is a mistake.

‘What if you used your social media, in part, to consistently let people see that you do what you say you do?’

This lets supporters, and future supporters, see the results of their giving, their volunteering, and support. It lets them know their contributions are really doing something, and your team is worth investing in.

Trust is built by being consistent. It is not about the spectacular. It is letting people know they can count on your organization to fulfill the mission you are a part of.

Most organizations do some form of strategy when it comes to social media. It may be time to think about what ‘Building Trust’ looks like as part of your plan. Doing so will increase the effectiveness of future campaigns and the search for volunteers and supporters.

To learn more about building trust through social media, please contact us at the Funding Coach.

www.thefundingcoach.ca

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Funding Lesson #19 – Build Connection Points



In the heart of every nonprofit beats the desire to reach more people, to touch more lives, and to create lasting change. But how do we expand our reach beyond our immediate circle?

It starts by recognizing the limitations of our current connections. While our circle of influence may be strong, it’s not infinite. So, let’s ask ourselves: How do people connect with us?

From friendships to social media, community events to fundraisers, the avenues are endless. Some are robust, others less so, and there may even be untapped potentials waiting to be explored.

Feeling overwhelmed by the sheer number of options? You’re not alone. Nonprofits often face the challenge of limited time and resources. But here’s the secret: You don’t have to do it all.

Instead, here are two beginning steps. First, focus on strengthening what you’re already good at. As a team, brainstorm ways to expand your successes. Second, try something new! Take the time to cultivate simple, effective strategies for connection, whether it’s building mailing lists, boosting your presence on social media, doing community events, etc.��

You can also work with a coach. Look at what other groups are doing successfully. Then create a plan to expand into new circles of influence. Let’s embark on this journey together, one connection at a time. Because when we expand our reach, we amplify our impact.

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Funding Lesson #18 – Make Your Team, Your Fundraising Team

In the world of nonprofits, charities, and faith communities, resources are the lifeblood that fuels our missions. And if you’re here, chances are you’re one of the incredible individuals helping to secure those vital resources.

But here’s the thing: you don’t have to go it alone. While one person may bear more responsibility, the strength lies in building a team.

Let’s face it: most organizations are already a team. From the dedicated board members to the passionate volunteers and generous donors, each person plays a crucial role. Yet, despite having a team, it’s easy to feel overwhelmed and isolated in the quest to raise the funds that keep everything moving.

But fear not! The level of support we receive from our team is within our control. Here’s how you can transform your team into a formidable fundraising force:

1️⃣ Empowerment through Information: Ensure your team is well-versed in the organization’s mission, the impact it’s making, and the pressing needs that require attention. Equip them with the knowledge of where to direct potential donors and how to engage those eager to help.

2️⃣ Foster a Culture of Inclusion: By keeping everyone informed on a regular basis, you empower each team member to be an integral part of the fundraising journey. This not only boosts morale but also encourages active participation in initiatives that drive donations and foster a profound sense of belonging and purpose.

Together, let’s turn your team into a fundraising powerhouse!

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Funding Lesson 17: Create a Feedback Loop

Collaboration is the cornerstone of community-driven impact. Your donors’ support not only propels your mission forward but also empowers you and your organization to effect meaningful changes worldwide.

While not all donors may seek extensive engagement, some do. Therefore, it’s essential to periodically foster connections and opportunities for feedback. Rather than solely disseminating information about your organization, we encourage dialogue with your donors.

Express to them your genuine appreciation for their input and ideas. These interactions provide invaluable insights into the information donors seek and are willing to engage with. They also unveil their aspirations for change and the impact of their contributions.

Furthermore, such exchanges present opportunities to explore how donors can play a more active role in the future. Understanding their skill sets and potential contributions enriches your collaborative efforts.

Ultimately, this approach fosters stronger connections with donors, cultivates a sense of appreciation, and integrates them as valuable members of our team. Let’s initiate conversations that inspire transformation.

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Funding Lesson #16 – Who Matters Most?

Feeling the pressure of meeting budgets, following up leads, and creating impactful events? You’re not alone. But here’s a golden nugget: amidst the chaos, who should you prioritize?

Your current donors.

Yep, those wonderful folks who already believe in your cause. Here’s why they’re your fundraising superheroes:

1️⃣ Donor Retention: It’s easier to keep a donor than to constantly chase new ones. Focus on nurturing these relationships for long-term support.

2️⃣ Engagement: Don’t hesitate to inform and challenge your existing donors. They might just surprise you with their willingness to step up for current needs and projects.

Your current and past donors are your secret weapon for sustainable funding. By tapping into this supportive community, you’ll save time and effort while building a solid foundation for your cause.

Remember, success in fundraising isn’t just about chasing new leads. It’s about nurturing the relationships you already have. 💪

#FundraisingTips#DonorLove#NonprofitSuccess

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Fundraising Lesson #15: Give Joy

In the hustle of fundraising, it’s easy to get caught up in sharing needs and asking for support. After all, we’re driven by a cause, striving to make a tangible difference in the world. But amidst the challenges, it’s crucial not to overlook the joyous moments that define our journey.

Think about it: What would your community look like if your mission thrived? It’s those glimpses of success, those stories of families finding the support they need, that paint a vivid picture of the world we’re creating together.

Let’s shift the narrative. Yes, the need is real, but so is the impact we’re making. By sharing moments of joy and success, we give our donors and supporters a compelling reason to join us on this journey.

Let’s show them the difference they’re making. Let’s celebrate the victories, big and small, that we achieve together. Because when we infuse joy into our communication, we inspire others to be part of something truly meaningful.

Together, let’s spread the joy of giving.

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Funding Lesson #14 – Don’t Give Up


Securing funding for a non-profit or charity is truly a labor of love. Despite our best efforts, encountering rejection can feel like a heavy blow. It’s disheartening, no doubt, but it’s also a part of the journey.

Each ‘no’ is an opportunity for growth. It might mean refining our presentations, adjusting our methods, or finding a more aligned audience. Yet, even with our utmost dedication and passion, rejection remains inevitable.

However, let’s not lose heart. Your cause won’t resonate with everyone, and that’s okay. The person we’re speaking to might already support numerous worthy causes, or our mission might not align perfectly with their funding objectives. Rejection doesn’t diminish the value of our cause—it simply means we haven’t found the perfect match yet.

Why? Because somewhere out there, someone is searching for precisely what we offer. Your organization holds immense value and significance. And for every ‘no,’ there’s a ‘yes’ waiting to be discovered.

Let’s acknowledge the ‘no’s,’ but let’s not let them define us. They’re not personal; they’re just part of the process. Let’s keep pushing forward, knowing that our next ‘yes’ could be right around the corner.

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Funding Lesson 13 – Build Your Donor’s Story

As organizations we understand the power of storytelling. We share tales of resilience, compassion, and transformation – the essence of our collective journey. Yet, there’s another crucial narrative unfolding: YOUR donors’ stories.

Every contribution is more than a transaction; it’s a chapter in their personal story of impact. Your supporters are not just giving; they’re investing in a narrative they couldn’t write alone. The reality is, not everyone can physically be on the front lines, but through their support, they become the unseen heroes of change.

Let’s collaborate in crafting a meaningful narrative for your donors. Help them articulate their unique role in making a difference. From the student receiving education to the community gaining access to vital resources, every story matters.

Here’s the power in it: by aiding your donors in building their story, we amplify the impact of their generosity. Their involvement becomes a part of a collective tale of positive change, a narrative that transcends geographical boundaries.

As we showcase the incredible work of our teams, volunteers, and the lives touched by our mission, let’s shine a spotlight on the silent architects of change – your donors. Together, we’ll weave a tapestry of stories that not only inspires but also ignites a ripple effect of goodwill.

Join us in this narrative-building journey, where every supporter becomes an integral character in the story of global transformation. Their commitment is more than a donation; it’s a testament to the belief that change is possible, one story at a time.

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Funding Lesson #12 – Be Human

In a world buzzing with automation, let’s not forget the heartbeat of it all – humanity. When was the last time you spoke to a real person, not just a robot voice on a call or an automated response from your bank?

As organizations, it’s easy to fall into the same trap. Generic emails, automated newsletters, and content that lacks the human touch. In a world that often leans towards mechanization, what sets us apart is the warmth of genuine connection.

Being human means seeking connection, wanting to be valued, forming friendships, and more. So, let’s take a step back from the impersonal aspects of promotion, advertising, and automation. Ask yourself, does it feel real?

Let’s make an effort to retain our human touch. Pick up the phone and call your major donors Invite people to witness the impact of what you do firsthand. Personally thank those who make your mission possible. Because, let’s be honest, people appreciate and connect with things that are real.

So here’s to staying true, staying genuine, and keeping it human.

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Funding Lesson #11 – Meaningful Relationships

Nurturing Meaningful Relationship

Fundraising for your organization can indeed be an overwhelming journey, with numerous ideas and strategies vying for your attention. Amidst the chaos, a profound truth emerges: “A majority of people only donate to groups they are in a relationship with, know of, or trust.”

This insight is a guiding light, offering the potential to save you valuable time and help you maintain unwavering focus. It underscores the undeniable importance of building and sustaining relationships. While it’s easy to fall into the trap of incessantly asking for donations and promotional activities, the real magic lies in forging connections.

People open their hearts and wallets when they have a personal connection with your cause. It could be because they know you on a personal level, one of your dedicated team members, or because they deeply believe in the passion that drives your organization. At its core, this philosophy reiterates that donors are more than just financial contributors; they are partners in your mission, creating a collaborative effort to uplift your community (see funding lesson #5).

With this in mind, it’s perfectly acceptable for some promotional efforts to be devoid of direct solicitations. In fact, there’s immense value in simply introducing your organization to the world. Who you are, what you do, and why you exist — these are the foundations of trust and understanding. Such promotions serve as the first steps in nurturing relationships.

Beyond mere introductions, successful promotional campaigns can also spotlight stories of passion within your team or share tales of the needs you strive to meet. These narratives evoke empathy and engagement, inspiring individuals to support your cause not merely out of obligation, but because they resonate with your mission and vision.

Additionally, it’s vital to shift your mindset from being solely event or campaign-driven. Instead, focus on getting to know your current donors, those expressing interest, and potential donors. Investing time and effort in building strong relationships with your donors opens the door to their wider circles of influence. These expanded networks bring more support, assistance, and, most importantly, a shared commitment to your organization’s journey.

In conclusion, in the world of fundraising, it’s the heartwarming relationships that you foster that will sustain your organization’s growth and impact. Remember that every connection you make and every relationship you nurture is a step closer to turning your mission into a resounding success.