Category: Funding Lessons

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Funding Lesson 39 – Give Away Your Fundraisers

If you run a nonprofit, fundraising isn’t optional, it is in the job description. Raising money takes time, energy, and hustle. Let’s be honest: most of that hustle comes in the form of the dreaded ‘fundraiser.’

Car washes, auctions, bake sales, chocolate bars, work-a-thons, and more. The ideas are endless… and exhausting.

So here’s a one idea that most organizations miss: Give your fundraisers away. No, really.

Instead of running every event yourself, what if you encouraged others to do the heavy lifting for you? Imagine asking a business, community group, or even a group of passionate volunteers to organize a fundraiser on your behalf, and then simply hand you the proceeds.

Sounds dreamy, right? It’s also highly doable.

Many businesses already run charitable promotions, or events, so why not position your organization to be on their donation list? Imagine ten businesses, each hosting one event a year in your name. That’s ten fundraisers… without you planning a single one.

Help Them Help You

Get smart: don’t just ask, equip them. Give businesses and supporters a menu of fundraising ideas they can run on their own turf. Think:

-Casual Fridays with a donation jar

-Selling a special product with proceeds going to your cause

-Hosting a themed dance night or trivia night

-Placing a donation box at checkout

You can even encourage your existing supporters, volunteers, staff, and board members to take the idea into their workplaces, churches, book clubs, or community centers.

And the best part? You stay in control of your messaging. Provide flyers, posters, QR codes, and social media graphics. Make it easy for them to tell your story and drive traffic to your website or donation page.

Think Long-Term, Not One-Time

The real jackpot here is consistency. Once someone runs a successful fundraiser for you, ask if they’d consider making it an annual tradition. Becoming a “charity of choice” for a business or group means recurring income without you re-inventing the wheel each year.

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Reimagine Your Space: Turning Expenses into Opportunities

Buildings cost money. They cost to build, maintain, heat, clean, staff—and that’s before you even account for the many unexpected expenses that always seem to arise. For many nonprofits, faith communities, and mission-driven groups, having a dedicated space is essential to fulfilling their purpose. But too often, the financial burden of owning or maintaining a building becomes overwhelming—draining resources, limiting impact, and in some cases, sinking the organization altogether.

It can feel like a never-ending struggle to cover these costs through donations, fundraisers, or offerings. And the truth is, it is never-ending—unless something changes.

Many groups have started finding creative solutions by reimagining how they use their space. Every building and situation is different, but almost every space holds untapped potential. These changes aren’t just about cutting costs—they’re also about expanding mission, deepening community connections, and creating new paths for impact.

Across the country, nonprofits and faith communities are turning their biggest expense into their greatest asset. Unfortunately, these conversations often don’t happen until an organization is in financial crisis—or not at all, which can lead to closure. But it doesn’t have to be that way.

Reimagining Your Space can:

  • Bring more of your community into your building
  • Attract like-minded partner groups to share space and resources
  • Create new funding opportunities and earned income streams
  • Make your space eligible for grant funding
  • Increase sustainability and long-term stability
  • Turn underused areas into vibrant, multi-use spaces

It is possible to have a building that pays for itself—or even generates surplus income. Yes, it takes intentional planning and work, but compared to the endless cycle of fundraising, it can be far more effective and empowering.

These are big conversations, but they’re worth having. If your organization, faith community, or nonprofit is interested in exploring how to Reimagine Your Space, let’s talk. I’d love to help you see the possibilities.

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Get Your Team Ready

I’ve talked before about getting your team involved in fundraising. But depending on the size of your organization, your “team” might be just you—or it could include family, friends, volunteers, staff, or all of the above.

No matter the size or makeup of your team, you can increase your reach by equipping everyone with the right tools.

Start by keeping it simple. Give each person a clear, short list that includes:

  • What your organization needs
  • How they can help
  • How to give

This is the easiest way to multiply your message—by empowering others to share it again and again.

This approach works best when it’s:

  • Simple
  • Easy to remember
  • Easy for others to act on

So take a little time to share a clear ask and action plan with your team. Make sure they understand it and can communicate it confidently.

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Is it Time to Change Why You Fundraise?

As your organization evolves, you may find that traditional community fundraisers are no longer enough to meet your growing financial needs. Does that mean it’s time to stop fundraising altogether? Absolutely not! The key is shifting the why and the how behind your fundraising efforts.

Here’s the truth: Fundraising is about so much more than just money—it’s about building a community that believes in your mission. Here are a few ideas on hot to transform your fundraising strategy:

Shift from just fundraising to Community-Building�Use your fundraisers as opportunities to build support for your cause. Get people involved — let them feel connected to your mission and become long-term advocates. It is also an opportunity to do sometime your whole team, volunteers, and clients who will all have to work together.

Involve people in your journey—let them see YOU�Your smaller fundraisers can be much more than a simple event—they can become gatherings that engage your community, raise awareness, and foster connections. People want to support something they believe in, but they also want to connect with the individuals behind the cause. Use fundraisers to share your story, your challenges, and your victories.

Expand your reach—both locally and digitally�Building community isn’t just about in-person connections; it’s about expanding your social media presence and connecting with a broader audience. You can use events to grow your social media reach by getting people to follow, engage with online content, contests, and more.��

Online fundraisers are also powerful tools, but they should be crafted in a way that encourages people to share them. Make your campaigns shareable by telling a compelling story, using visuals, and clearly explaining why your cause matters. Ask your supporters to spread the word—and make it easy for them by creating content they can easily share with their networks.

Done right, you can turn every fundraiser into a community event that drives awareness, engagement, and a real connection to your mission. By shifting your strategy, you’re not only raising funds but also creating a movement that brings people together for a common cause.

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Know Your Level – Funding Lessons #35

When it comes to fundraising, there is definitely not ‘one’ strategy will work for everyone. Why? Because the amount of money you need to raise will directly influence the type of fundraising efforts you pursue. Recognizing your need is the first step in determining your approach.


For instance, if you only need to raise $10,000 over the course of a year, you might be able to accomplish this with a few small events, some online campaigns, or one major fundraiser. A manageable goal allows for a less demanding strategy that can fit within the resources and time you have.

However, when the target shifts to $50,000 or more, suddenly you’re facing a much larger challenge. It may seem like you can simply multiply the number of fundraisers or increase the intensity of your efforts, but that approach can lead to burnout, frustration, and you likely won’t meet your goals. Asking your team to organize five times as many events isn’t sustainable.


This is when it’s time to change gears. If your budget demands larger amounts, you need to think different. You may need to explore new types of fundraising—perhaps corporate sponsorships, major donor programs, or larger-scale events. This shift often requires learning new skills, getting advice from experienced fundraisers, or even hiring an expert who can guide you toward new strategies.

The biggest mistake you can make is clinging to methods that simply aren’t effective for the scale of what you’re trying to achieve. Recognizing what you need and adjusting your approach accordingly will put you on the right path for success.


Let’s talk about how we can help you make the right shifts and scale your fundraising efforts effectively.

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Personalize Thankfulness


Nonprofits thrive because of the incredible generosity of individuals. But they succeed long-term because of ongoing support from donors who believe in your mission.


Did you know that 80% of people who donate to a nonprofit only give once? There are many reasons for this—sometimes donors are spread thin across many causes, or they give when they can. But this statistic also represents a huge opportunity for your organization.
If someone has donated to your cause, it means they believe in what you do. They’re already engaged. And in 2025, this is the moment to show them how much their support truly matters.


One of the most effective ways to inspire recurring donations and turn one-time givers into long-term supporters is through personalized thankfulness. Here are a few ideas to make your appreciation truly impactful:


Handwritten Notes: Take the time to send a personal thank-you note to your top supporters. People remember the personal touch!


Call and Connect: Set aside time each week in January to pick up the phone and thank donors personally. It only takes an hour but can have a lasting impact.


Share the Impact: Show how donations are making a difference. Share specific stories of change and how their contribution is helping.


Include Thank-You Messages in Tax Receipts: If you issue tax receipts, include a heartfelt thank-you note. It’s a great opportunity to connect with your donors while they’re already in “giving mode.”


No matter which method you choose, make it personal. For the 80% who only donate once, your genuine gratitude can be the key to turning that one-time gift into a lasting relationship.


For more ideas to increase your giving please contact the funding coach.

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First Things First: Go Back


It’s time to kick off a new year, set goals, and make plans on how to help your nonprofit succeed in its mission in 2025. If you worked hard in 2024 to either thrive or just survive, talking about the “big thing” or “next thing” you have to do might actually sound a bit overwhelming.


As we kick off the new year, it might be more profitable to not focus solely on the future, but instead on the past. Here are two funding stats you should know:
Approximately 20% of donors become repeat donors. This means, 80% of people who give to a non profit donate once, but yet are the most likely people to become repeat or long term donors.


Nonprofits spend up to 500% more money and effort to acquire new donors than to retain existing ones. It is still a lot of work to learn how to retain donors, and to help one time donors become long time supporters, but is is far less work than spending year after year seeking new givers.



Knowing this, before diving into new ideas for 2025, why not take a moment to reflect on 2024? The donors and supporters you already have are your most important asset.

So, before jumping into all your new plans for 2025, it will be far more valuable to answer this question: “How am I making those who donated in 2024 feel valued and appreciated?”



In January, as you take time to answer this question, I’ll also be sharing a few ideas on how to make this happen. So please follow, and let’s work together to make your 2025 fundraising your best year yet!

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Take Time

The holidays are coming. For some, this is a joyful thought. For those in the nonprofit world, it might raise a different question: Am I going to survive? There are so many individuals and families in need, and there are endless events to organize. You’re pushing for year-end giving, and it can all feel overwhelming and draining.

No matter what’s on your plate, you do need to take time to slow down. Burnout in nonprofits is far too common. The pressure—both internal and external—to keep everything afloat and meet the real needs of the community is relentless.

As we approach the end of the year, here are a few things you can put in place now, so you can truly take a break later in the month:

Tell people you’ll be taking time off. This creates accountability for yourself and gives others a heads-up that you’re stepping away.

Plan and set dates to take time off. Block out time in your calendar and stick to it.

Automate your social media posts. If you’re pushing for year-end giving, set up your posts in advance. This lets you take care of necessary business without the daily grind.

Rest. Do what fuels you. Whether it’s time with family, reading, or simply unwinding—rest is essential. Your community needs you, but you can only give your best when you’re recharged.

Be thankful. Reflect on the progress you’ve made and the impact you’re having. Gratitude helps sustain you through the busy months ahead.

The work you do is vital, but so is your well-being. Enjoy the holidays!

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Funding Lesson #30 Start Your End-of-Year Giving Plan Now


The majority of nonprofits receive their largest donations in December, with giving steadily increasing throughout the fall and peaking at year-end. This surge is driven by both charitable and tax-related reasons. Many nonprofits ramp up their community support and do extra work during the holidays, inspiring others to give. Additionally, those seeking income tax receipts often choose to donate more, knowing they’ll benefit from tax deductions.


Since the coming months are often the most generous for donors, it makes perfect sense to create a plan to maximize this opportunity. There are various methods to boost donations, from online campaigns to in-person events—choose what works best for your organization.

Here are a few ideas to consider, regardless of the type of plan you create:
Leverage the Charitable Season
This is a time when many people feel the desire to help others and do something meaningful. Provide clear, practical ways for them to give through your organization. Explain how their contribution can make a difference in a simple and direct manner.


Create an Online Gift Board
Promote a “gift board” through social media and at your events. For example, if your organization feeds families during the holidays, create links or buttons that allow donors to “Feed a Family.” You can also offer options to feed multiple families (e.g., “Feed Five” or “Feed Ten”). This approach makes the donation tangible, visual, and easy to complete.
Encourage Long-Term Giving
Extend the holiday giving spirit into the new year by offering donors the opportunity to support your programs year-round. For instance, if your nonprofit provides services to kids, youth, families, or seniors, offer an option to cover both holiday and year-long support, such as meals, recreation, or transportation. Framing this as a meaningful holiday gift to a family can resonate deeply with donors.


No matter which strategy you pursue, start now. Many individuals and businesses are already planning their end-of-year giving, so it’s essential to engage in those conversations early.
For more ideas and guidance, contact The Funding Coach at www.thefundingcoach.ca.

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Dream to the Size of Your Dreams

We have several large-scale youth and family centers opening, being built, and in the planning stages here in Cape Breton. It took an incredible amount of work by countless individuals, hundreds of meetings, thousands of hours of effort, and sheer persistence.

However, not everyone may be aware of the ‘sparks’ that made this possible. The first spark was the need itself. The situation was dire, with rising addiction levels and a tragic number of youth and young adults losing their lives.

But another spark occurred. An old friend reached out to me with the ability to offer financial support on a scale I had never imagined. He asked, “If we could do anything for our community, what would we do?” To be honest, I had always considered myself a dreamer… or so I thought.

We began discussing this question with friends and community members. Once we removed the constraints from our thinking, our dreams evolved. Up to that point, my aspirations for the next year were limited by what we could realistically achieve. Maybe we could add a little something, tweak our approach, grow incrementally, and hopefully secure some new funding. But dreaming big, on the scale of the need, seemed like fantasy.

In this new context, we started to articulate what community transformation could truly look like. We considered the resources required to address the problem at its core.

I believe we all dream of what could be—the things we genuinely hope for. However, reality often dims the hope that such dreams could be possible, leading us to operate within a smaller, more constrained vision based on past experiences.

Here’s the kicker: after years of planning and discussion, my friend did not come through with the funding. We received zero dollars. That might sound devastating, but it wasn’t. It was disappointing, but it was too late to halt the progress we had made. By beginning to dream and articulate a real, practical, and hopeful vision, we started to attract the funding we needed.

When I think about change-makers, I believe their ability to dream is what sets them apart. They envision possibilities beyond current limitations and refuse to let past constraints dictate their aspirations.

After this experience, I now believe it is crucial to sit down with your team or organization and dream without limits. Imagine what you could achieve without the constraints of present realities. It is in this space of bold dreaming and vocalizing ideas that people will rally behind them, and funding is more likely to follow.

Not all dreams will come true, and even this journey was fraught with years of work, struggles, doubts, and burnout. But dreaming is the only way to pave the path to a new and better future for the people you serve.

So, dream to the size of your Dreams